If you’re already looking to create a landing page on your website, then you know why it’s important. For anyone else who doesn’t know here are 3 quick reasons why creating a landing page is a good idea.
- You can speak directly to a specific target audience or niche.
- You can remove distractions, thus increasing conversion rates.
- You can track ROI on specific advertising channels more easily.
There are probably many more reasons why it’s a good idea, but now let’s get into the fun process of how to create a landing page. Specifically, how to create one with Beaver Builder.
Step One – Planning
Before you start building it is a good idea to have in mind who exactly will be seeing this page. Let’s pretend that we are running a Google Ad for a local Chiropractor’s office. You have a great offer on the Google Ad, and you want people to go to your landing page and sign up to get the offer.
So you know the action you want people to take is to enter their contact info to accept the offer, or call the office directly. Now that you have an idea of the strategy let’s start building.
Step Two : Design
After creating a new page, and selecting the no header/footer layout we’re going to add the template to the empty page.
Beaver builder provides templates for many different locations, and you can also buy add-on packs for even more templates and ideas.
Once the template is loaded on the page we will swap out the images and text.
Step Three: Lead Capture Forms
Some people might choose to click and call the phone number right away, however others might prefer that the chiropractor call them instead. In this case it is always good to gather a customer’s contact details. There are a few ways you can do this. One, with an embedded form on the page. Power Pack offers preformatted forms in their templates. Two, with a button the user pushes for a box to pop up, and three with a box that automatically pops up. The Modal Box Module in Power Pack allows you to choose the trigger Auto, On Click, On Exit or Other. I recommend using either On Exit in conjunction with an embedded form, or On Click if the design would work better with one button for the Call To Action.
Step Four: Automate / Integrate
When a new customer’s info comes in you will want to call them back and set their appointment immediately right? So this is where you will want the contact info to feed automatically into whatever Customer Relationship Management system you have in place. Some common CRMs are Salesforce, Hubspot, and ZOHO.
Step Five: Test and Launch
Before launching the page you will want to view it on a couple different screens just to make sure everything is looking good. Once that’s worked out, connect it to your Google Ad and you’re done. Now that you’ve completed your first landing page, remember that testing and optimizing your page is important for best results in Google, and the great thing about Beaver Builder is that it is extremely easy to edit and make adjustments until your page is converting as you want it too.
In this post I mentioned a couple of extra plugins that you will need in addition to Beaver Builder. One is WPForms, and the other is PowerPack for Beaver Builder. Power Pack is an add on that I include free of charge for all of my clients who are on a Hosting package or Maintenance Plan.
Here’s a little video I did to show you exactly how to create the landing page using Beaver Builder and Power pack. If you have any questions please feel free to reach out at any of my social media channels or send me an email over at Circletown Marketing.
Is this still too confusing? We would be happy to help you out and create a dedicated landing page to add to your current website. Please give us a call, email or book a time for a video chat and we’ll get you all fixed up!